For Founders, Heads of Sales, VPs & CROs at funded B2B

One partner for your entire sales function.

We hire your sales team, build the system they run on, and help fill their pipeline — one team building the engine, instead of moving parts that don't talk to each other.

The problem

The £240,000 problem nobody talks about.

The average sales hire takes 5.7 months to ramp. Only 28% hit quota. The fully loaded cost of a failed hire — salary, commission, lost pipeline, opportunity cost — runs up to £240,000. And that's just one hire, in one part of a sales function that has three or four other things going wrong at the same time.

72%
of sales hires miss quota
5.7mo
average ramp time, up 32% since 2020
£240K
fully loaded cost of one failed hire

Sources: Alba Talent 2026 · SHRM · Bullhorn 2026 Industry Trends Report

How we help

Most companies don't have a sales problem. They have a system problem.

The strategy isn't written down. The pipeline isn't built to scale. The people running it were never set up to win. TriForge builds the system that fixes all three — and you work with one team across the whole of it, not three you have to keep in sync yourself.

One system, three parts

The three parts of the sales function.

Depending on your stage, you might need one part, two, or all three. We scope it with you.

Service 01

Sales Recruitment

The deliverable: One or two carefully matched candidates — people we'd hire ourselves. Not a pile of fifty.

Built in: Three months of structured coaching with every hire, so they ramp instead of churning at month four.

Roles: First commercial hires, AEs, Senior AEs, Heads of Sales, VPs, CROs.

Service 02

Revenue Architecture

The deliverable: A strategic partner sitting alongside your team — not a once-a-quarter consultant.

What we support with: ICP optimisation, Pipeline reviews, forecasting, deal & call coaching, manager handoff, removal of blockers and so much more we can discuss.

The cadence: Bi-weekly or monthly, depending on where your team is right now.

Service 03

AI Sales Agent

The deliverable: An autonomous agent that prospects, personalises, follows up, reads replies, and flags only the genuinely interested.

What it does: Shoulders the repetitive 80% of top-of-funnel work, so your people spend their hours on the 20% that wins deals.

The framing: Deployed from month four, when it's time to build pipeline.

Why one partner

Built to work as one engine. Not three disconnected efforts.

Moving parts that don't talk to each other
  • A recruiter who sends CVs and steps away at the offer
  • A consultant who doesn't know your hiring history
  • A tool that's just software, with no one accountable for how it's used
  • Separate contracts, separate reviews, separate relationships to hold together
  • Mixed quality, and the integration work lands on you
TriForge — one system
  • One team across the whole of your sales function
  • Coaching built into every placement, no extra fee
  • Revenue Architecture shaping the motion alongside your team in real time
  • The AI agent integrated into your stack after onboarding of your new hire
  • One relationship, one quality bar, one team that knows your business

TriForge didn't send us a pile of CVs. They referred one candidate who is now seven months in — and has already built 3x pipeline and hit every ramp target.

Let's talk

Let's talk about your sales function.

20 minutes. No sales pitch. We'll ask about your team, your last few hires, where pipeline actually breaks — and tell you honestly whether what we build would help. If it wouldn't, we'll say so.

Book a 20-min intro →